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Michelle Evans

Euromonitor International
Global Head of Digital Consumer Research
As Head of Digital Consumer at Euromonitor International, Michelle Evans oversees the firm’s research on the digital consumer, providing actionable insights and in-depth analyses into how technological advances are reshaping the way consumers browse and buy goods and services globally. She regularly writes and speaks about Euromonitor’s research with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media. Recognized as a thought leader in digital commerce, she was named a Power Women in Fintech by conference organizer Innotribe in 2015, a Woman on Top in Tech by business magazine Asian Entrepreneur in 2016, a Top 200 Fintech Influencer in Asia by fintech publications Fintech Asia and Lattice80 in 2018 and a Woman to Watch by social think tank Remodista in 2018 and 2019. She has shared her expertise at industry events across four continents, including Money20/20, Finovate, Trustech, Forum E-Commerce Brasil, Seamless, Mobile Shopping and CONNECT Mobile CX Summit in the capacity of a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she has a reoccurring column in Forbes and is regularly quoted in publications globally.
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